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CMO strategy in a downturn
Detroit, we have a problem. Falling marketing budgets and deteriorating purchase volume in the global market put incredible pressure on the automotive CMO. Even without the financial crisis and the...
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How automotive marketers should be using social media in a downturn
It’s no secret that automotive marketers will be slashing budgets over the next year. Social media programs, often classified as experimental, may likely end up on the chopping block, but perhaps...
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Social Networking: Should it be More About Relationship Building than Selling...
While car dealers on Facebook and Twitter are nothing new, an increasing number of those retailers are using their status updates to list inventory. There is now software that can automatically update...
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